Relation between attitudes towards artificial intelligence and employee well-being in Serbia

Nemanja Berber; Dimitrije Gašić; Danijel Vučenović

doi:10.71159/icemit2512B

Authors

Nemanja Berber University of Novi Sad, Faculty of Economics in Subotica, Serbia
Dimitrije Gašić University of Novi Sad, Faculty of Economics in Subotica, Serbia
Danijel Vučenović Independent Researcher, Croatia

DOI:

https://doi.org/10.71159/icemit2512B

Keywords:

artificial intelligence, employee wellbeing, regression analysis, Serbia

Abstract

The main aim of this paper is to investigate the relationship between attitude towards artificial intelligence (AI) and employee well-being in Serbia. Since previous studies showed that AI can have different effects not only on workplace behavior, but on other elements of employee life, we used employee well-being (EWB) as a construct that is composed of workplace, psychological, and life well-being. Regarding the methodology, we used a quantitative approach to investigate the proposed relation. The sample of the research contains 266 responses from employees in Serbia, who work in the service sector, mostly in IT, consulting, and banking industries, in privately owned companies. Also, most of the respondents are highly educated, from the northern part of the country, the Autonomous Province of Vojvodina. The questionnaires used in the research were adapted from the AI attitude scale with 4 questions, while the employee well-being scale was adapted from an 18-question scale. Additionally, we added several demographic questions to the final questionnaire. The Spearman’s correlation and multiple regression model were used to investigate the effects of different control and independent variables on employee well-being.

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