Managers’ views on renewable energy and ecological sustainability in tourism

Marinela Krstinić Nižić

doi:10.71159/icemit2514K

Authors

Marinela Krstinić Nižić University of Rijeka, Faculty of Tourism and Hospitality Management, Opatia, Croatia

DOI:

https://doi.org/10.71159/icemit2514K

Keywords:

sustainable development, energy efficiency, renewable energy sources, hotel management

Abstract

The aim of this paper is to highlight the importance of efficient energy management in tourist facilities, with particular emphasis on hotel managers' views regarding the use of renewable energy sources and environmental sustainability. The research is based on a qualitative methodological approach, including semi-structured interviews with hotel managers in the Kvarner region. The collected data were analyzed using thematic analysis in order to identify key patterns, attitudes and barriers related to the implementation of energy efficiency measures and renewable energy solutions. Qualitative analysis of the research results indicates that smaller hotel facilities implement energy efficiency measures to a limited extent and rarely adopt renewable energy sources, primarily due to financial constraints and lack of information. Large hotel chains express a willingness to invest, but these investments are often postponed due to other investment priorities. The findings of this research have important practical implications: they highlight the need for stronger financial incentives, targeted education programs, and policy measures aimed at supporting smaller hotels in the transition toward renewable energy. Furthermore, the results provide a basis for destination-level strategic planning and contribute to the broader discussion on sustainable tourism development and energy transition in the hospitality sector.

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