The importance of sports events in the development and attractiveness of the tourist destination Split

Marijana Jurišić Mustapić; Filipa Marušić

doi:10.46793/ICEMIT23.227JM

Authors

Marijana Jurišić Mustapić University of Applied Sciences Aspira, Split, Croatia
Filipa Marušić University of Applied Sciences Aspira, Split, Croatia

DOI:

https://doi.org/10.46793/ICEMIT23.227JM

Keywords:

sports events, event management, destination management, destination image, Split

Abstract

Tourism destinations offer different elements of tourism that attract visitors and generate revenue for different tourism stakeholders. Events play a significant role in motivating visitors to choose the destination. The paper looks closer at the connection between organizing sporting events and the number of visitors to the destination. Findings from other relevant literature are presented related to primary and small-scale events and the destination image. Adequate destination management is essential, with which sports events can be strategically planned and conducted so they can result in an increased number of visitors and increased revenue for different tourism businesses. The aim of the work is to show the importance of the events for the city of Split. As part of paper, there is overview of sports events in Split. The overview of collected data can be helpful for tourist boards so they can create a positive destination image and diversify tourism offers in the destination.

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