Choosing a foreign high-speed train service for a domestic route: Early insights from France
DOI:
https://doi.org/10.46793/ICEMIT23.001CKeywords:
Train operating company, Country-of-Origin, National loyalty, High-speed passengers’ rail servicesAbstract
This study replicates and extends in France an exploratory study run in Italy on travellers’ choice for a high-speed train service for leisure. We specifically analysed the effect of the country of origin of two train operating companies, i.e. a domestic versus a foreign carrier, and ticket price on travellers’ interest in a single high-speed train service. The results from an experimental study highlight that travellers seem not to consider either rail operator in their ticket preferences. Only respondents with a high national loyalty prefer the national carrier. On the other hand, ticket prices make a difference in assessing a ticket offer, but only up to a specific threshold. Above that limit, the ticket price becomes irrelevant in travellers’ eyes.
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