MILIĆ, I.; VITOŠEVIĆ, J.; KIROVSKI, K.; ĐUROVIĆ, M. Analytics in digital marketing: aspirations vs. adoption in a developing business landscape . International Scientific Conference on Economics, Management and Information Technologies, [S. l.], v. 2, n. 1, p. 367–375, 2025. DOI: 10.71159/icemit2542M. Disponível em: https://icemit.vpsblace.edu.rs/index.php/icemit/article/view/86. Acesso em: 9 jun. 2026.