The role of information systems and technologies in monitoring and optimizing delivered product value in the age of artificial intelligence

Milena Gatic

doi:10.71159/icemit2551G

Authors

Milena Gatic University of Belgrade, Faculty of Organizational Sciences, Serbia

DOI:

https://doi.org/10.71159/icemit2551G

Keywords:

AI, artificial intelligence, product value, delivered product value

Abstract

Artificial intelligence (AI) is applied in almost all areas of business today, from process automation to personalization of product/service offers. As it is of great importance for any organization to understand the delivered value of its products and services, this paper aims to explore how information systems and technologies, enhanced with AI components, are used in this field. A systematic literature review highlights AI tools used for tracking key metrics, the most important metrics and AI’s role in optimizing product offerings through predictive models and dynamic pricing. The study discusses how AI contributes to value creation by enabling personalized experiences and adaptive systems. Furthermore, the study proposes a framework for the level of adoption of AI in the context of value delivery. The findings suggest that while AI is widely applied in monitoring and optimization, its role in value creation remains underexplored, offering opportunities for further research.

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