The impact of packaging on the quality and sale of goods

Dragana Stanisavljević; Zvonko Zlatanović; Milica Krulj Mladenović; Predrag Ilić; Kliment Naumov

doi:10.71159/icemit2558S

Authors

Dragana Stanisavljević Toplica Academy of Applied Studies, Department of Agriculture and Food Technology Studies Prokuplje, Serbia
Zvonko Zlatanović Toplica Academy of Applied Studies, Department of Agriculture and Food Technology Studies Prokuplje, Serbia
Milica Krulj Mladenović Toplica Academy of Applied Studies, Department of Business Studies Blace, Serbia
Predrag Ilić University of Niš, Faculty of Philosophy, Serbia
Kliment Naumov University St. Kliment Ohridski Bitola, Faculty of Tourism and Hospitality Ohrid, N. Macedonia

DOI:

https://doi.org/10.71159/icemit2558S

Keywords:

packaging, packing of goods, transportation, food

Abstract

Packaging encloses goods, enabling their distribution, storage, sale, and use. Packing itself is linked to product design, evaluation, and distribution, and represents only one step in the logistics process that moves goods from production to the end consumer. Along this path, goods are exposed to numerous influences that may reduce their quality, cause damage, or destroy them. Therefore, the function of packaging is to provide the best possible protection for goods during distribution. Today, packaging also acts as a “silent salesperson” and is an important marketing tool for attracting customers. Well-designed packaging plays a decisive role in properly positioning products in the market. Selecting the right packaging for food is essential to preserve the freshness and quality of the product.

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