An insight into the attitudes of enogastronomic tourists in Istria


  • Romina Alkier University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, Croatia
  • Marko Blažić University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, Croatia



The aim of the research is to investigate the rural tourism of Istria with a special emphasis on enogastronomy as a fundamental product of rural tourism in Istria. The paper consists of a theoretical and an empirical part. In the theoretical part, the focus is placed on defining and conceptualizing rural tourism. The empirical part of the research examined the habits, preferences, and motivation of enogastronomic tourists of Istria. The research was conducted with an online survey questionnaire constructed on the basis of relevant scientific literature and a model of motivation of enogastronomic tourists, which includes eight dimensions of tourists' motivation to consume local food and drinks. Descriptive statistical analysis methods were used in processing the collected data. The results of the research show that enogastronomic tourists who visit Istria are most attracted to the sensory experience while consuming food and drinks in the Istrian countryside, while they are least motivated to come to Istria by the aspect of social and ecological sustainability of the destination.


Alkier Radnić, R., Gračan, D., & Zadel, Z. (2011). Analysis of rural tourism in the European Union and Croatia. In K. Afrić Rakitovac (Ed.), The 5th International Scientific Conference “Entrepreneurship and Macroeconomic Management: Reflections on the World in Turmoil" (pp. 1593 – 1621). Juraj Dobrila University of Pula, Department of economics and tourism.

Alkier Radnić, R., Milojica, V., & Drpić, D. (2012). Management of Sustainable Rural Tourism Development in the County of Istria. Journal of International Scientific Publications: Economy & Business, 6(3), 245 – 253.

An, W., & Alacrón, S. (2020). How Can Rural Tourism Be Sustainble? A Systematic Review. Sustainability, 12(18), 7758.

Drpić, D., Kenjić, V., & Milojica, V. (2011). Adaptation of Rural Tourism offer of Republic of Croatia and Bosnia and Herzegovina to the European Union trends. In B. Tihi (Ed.), International Scientific Conference "Regional Cooperation in Europe: Opportunity for the Balkans" (pp. 299-315). Academy of Sciences and Arts of Bosnia and Herzegovina.

Drpić, D., Milojica, V., & Manestar, A. (2012). Rural Tourism in the function of creating a Tourist Destination Brand. In M. Merkač Skok & M. Cingula (Eds.), International Scientific Conference "Knowledge and business challenge of globalisation of 2012" (pp. 1-8). Faculty of Commerce and Business Sciences Celje.

Everett, S., & Slocum, S. (2013). Food and tourism: An effective partnership? A UK-based review. Journal of Sustainable Tourism, 21(6), 789–809.

Gračan, D., Milojica, V., & Drpić, D. (2010). Presentation of rural tourism development of the Republic of Croatia and Slovenia. In F. Radišić (Ed.), Management in the function of increasing the tourism consumption (pp. 76-87). Faculty of Tourism and Hospitality Management, University of Rijeka.

Hindley, C.N., Csurgó, B., & Smith, M.K. (2019). The role of gastronomic tourism in rural development. In: S.K. Dixit (Ed.), The Routledge Handbook of Gastronomic Tourism (pp. 62-70). Routledge.

Kastenholz, E., Carneiro, M. J., Peixeira Marques, C., & Lima, J. (2012). Understanding and managing the rural tourism experience – The case of a historical village in Portugal. Tourism Management Perspectives, 4, 207-214.

Kim, Y. G., & Eves, A. (2012). Construction and validation of a scale to measure tourist motivation to consume local food. Tourism Management, 33(6), 1458-1467.

Lane, B. (1994). What is rural tourism? Journal of Sustainable Tourism, 2(1–2), 7-21.

Lane, B., & Kastenholz, E. (2015). Rural tourism: the evolution of practice and research approaches – towards a new generation concept?. Journal of Sustainable Tourism, 23(8–9), 1133-1156.

Long, N.T. & Nguyen, T.L. (2018). Sustainable Development of Rural Tourism in An Giang Province, Vietnam. Sustainability, 10(4), 953. https://doi.or/10.3390/su10040953

Milojica, V., & Čapeta, I. (2018). An insight into the current motives of tourist visitors of the Zadar county. In M. Obralić & V. Milojica (Eds.), ICESOS’18 International conference on economic and social studies Regional economic development contemporary trends in tourism and hospitality industry in the Balkan region (307-316). International Burch University Publications (IBU).

Qeidari, H.S., & Hosseini Kahnooj, S.R. (2023). Analysis of Factors Influencing the Motivation for Traveling to Culinary Destinations and Their Effect on Tourists’ Loyalty and Return. Journal of Quality Assurance in Hospitality & Tourism (Online first Latest articles).

Rajko, M. (2013). Institucionalni model razvoja ruralnog turizma na primjeru Središnje Istre. Oeconomica Jadertina, 2, 50-62.

Rosalina, P.D., Dupre, K., & Wang, Y. (2021). Rural tourism: A systematic literature review on definitions and challenges. Journal of Hospitality and Tourism Management, (47), 134-149.

Ružić, P. (2012). Analiza posebnosti i percepcije ruralnog turizma Istre [Analysis of Specific Qualities and Perception of Rural Tourism of Istria]. Ekonomska misao i praksa, 21(1), 217-237.

Ružić, P., & Medica, I. (2010). Tradicijski seoski identitet Istre – njegovo prepoznavanje i uključivanje u turistički proizvod [Traditional rural identity of Istria – its recognition and involvement in tourism product]. Sociologija i prostor, 48(3), 479-504.

Saxena, G., Clark, G., Oliver, T., & Ilbery, B. (2007). Conceptualizing integrated rural tourism. Tourism Geographies, 9(4), 1-26.

Stalmirska, A.M. (2021). Local Food in Tourism Destination Development: The Supply-Side Perspectives. Tourism Planning & Development, (First Online). 1-18.

Testa, R., Galati, A., Schifani, G., Di Trapani, A. M., & Migliore, G. (2019). Culinary Tourism Experiences in Agri-Tourism Destinations and Sustainable Consumption—Understanding Italian Tourists’ Motivations. Sustainability, 11(17), 4588.

Vojnović, N. (2018). Sakralna baština u ruralnom turizmu Istre [Sacral Heritage in the Rural Tourism of Istria]. In D. Smolčić Jurdana, & I. Milohnić (Eds.), 4 th International Rural Tourism Congress New Era – The Era of Rural Tourism (pp. 308-318). Faculty of Tourism and Hospitality Management Opatija & Croatian Association for Tourism and Rural Development "Selo Members' Club".

Vuksanović, N., & Demirović Bajrami, D. (2020). Image of Local Cuisine as Part of a Rural Tourism Offer. In A. Peštek, M. Kukanja, & S. Renko (Eds.), Gastronomy for Tourism Development (pp. 91-108). Emerald Publishing Limited.

Wilson, S., Fesenmaier, D. R., Fesenmaier, J., & Van Es, J. C. (2001). Factors for success in rural tourism development. Journal of Travel Research, 40(2), 132-138.




How to Cite

Alkier, R., & Blažić, M. (2023). An insight into the attitudes of enogastronomic tourists in Istria. International Scientific Conference on Economy, Management and Information Technologies, 1(1), 139–146.