Human resources management in insurance companies - case study wiener Stadtische

Marko Pavlović; Dragana Đurić; Marija Perić

doi:10.71159/icemit2544P

Authors

Marko Pavlović Academy of Applied Studies Polytechnic, Belgrade, Serbia
Dragana Đurić Academy of Applied Studies Polytechnic, Belgrade, Serbia
Marija Perić Academy of Applied Studies Polytechnic, Belgrade, Serbia

DOI:

https://doi.org/10.71159/icemit2544P

Keywords:

human resource management, organizational climate, motivation, training, insurance companies

Abstract

The research conducted in the company Wiener Städtische aimed to analyze the policies and practices of human resource management, with special emphasis on organizational climate, motivation, training programs, and employees’ professional development. The sample included 150 employees, and the collected data were processed using the survey research method. The results indicate that most employees perceive the organizational climate and team collaboration positively, while 97% of respondents emphasized that human resource management is of exceptional importance for the company’s success. Furthermore, more than 80% of employees have participated in training and education programs, while nearly 70% believe that the company invests sufficiently in employee development. Half of the respondents perceive the HRM model as contemporary, while the rest recognize elements of a traditional approach. The obtained results confirm the crucial role of human resources in ensuring long-term competitive advantage and point to the need for further improvement of communication and employee development policies.

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