Tourist attitudes towards the cultural tourism offer of continental Croatia

Danijel Drpić; Goran Perić; Danijel Vučenović

doi:10.71159/icemit2539D

Authors

Danijel Drpić Libertas International University, Zagreb, Croatia
Goran Perić Toplica Academy of Applied Studies, Department of Business Studies Blace, Serbia
Danijel Vučenović Independent researcher, Zadar, Croatia

DOI:

https://doi.org/10.71159/icemit2539D

Keywords:

heritage, cultural tourism, continental Croatia, competitiveness of tourist offer, tourist demand

Abstract

Today's tourist demand, although heterogeneous, tends to get to know new and previously undiscovered elements of the offer. Tourists are looking for authentic experiences provided by heritage elements embedded in the tourist offer. Heritage as part of the modern tourist offer of each destination enables the creation of a strong connection between tourists and the local community. It is the basis for creating a unique tourist offer and increasing the competitive advantage and preserving the uniqueness of the destination in the tourist market. The purpose of the paper is to determine the current state of development of cultural tourism in continental Croatia. The methodology of the paper is based on the analysis of published scientific and professional papers in the field of cultural tourism, and the TOMAS study of attitudes and consumption in Croatia for 2019 and 2022/2023. Based on the findings, development guidelines and a model for promoting the heritage of continental Croatia will be offered.

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