Information technologies as a tool for improving the tourist offer
DOI:
https://doi.org/10.46793/ICEMIT23.323TKeywords:
information technologies, internet, tourism, tourist offerAbstract
In this paper, the advantages of the application of information technology in tourism for all participants in the tourism industry are analyzed. It is emphasized that traditional travel agencies have largely transitioned or are in the process of transitioning to online business via the Internet. Also, the fact that the Internet affects the reduction of the mediating role of travel agencies is highlighted. The paper deals with the research of the application of the Internet in the business of travel agencies, with a focus on opportunities for improving marketing performance. The goal of the research is to analyze the impact of modern communication methods and social networks on the quality of the offers of travel agencies and on the development of relations between agencies and customers. The possibility of improving the image of tourist agencies by using modern information and communication technologies was also analyzed. The results of the research show that high participation in information technologies has a positive effect on increasing customer loyalty and improving the image of the agency. It is concluded that the business success of travel agencies in modern society is largely based on a high level of application of online business in combination with traditional business.
References
Buhalis, D., & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the internet—the state of etourism research. Tourism Management, 29(4), 609-623. https://doi.org/10.1016/j.tourman.2008.01.005
Barnett, M., & Standing, C. (2001). Repositioning travel agencies on the internet. Journal of Vacation Marketing, 7(2), 143-152. https://doi.org/10.1177/135676670100700204
Gan, C., Wang, K., Voda, M., Jun, Y., & Chen, L. (2022). Analysis on the impact of technological innovation on tourism development: the case of yangtze river delta urban agglomeration in china. Tourism Economics, 29(5), 1251-1271. https://doi.org/10.1177/1354816622110259
Song, H., Liu, J., & Gezhi, C. (2012). Tourism value chain governance. Journal of Travel Research, 52(1), 15-28. https://doi.org/10.1177/0047287512457264
Jovanović, S. and Pavlović, S. (2022). Opportunities and limitations of travel agency registration in the public administration sector in Serbia. Teme, 303. https://doi.org/10.22190/teme210119017s
Gretzel, U., Sigala, Μ., Xiang, Z., & Koo, C. (2015). Smart tourism: foundations and developments. Electronic Markets, 25(3), 179-188. https://doi.org/10.1007/s12525-015-0196-8
Boiko, M., Bosovska, M., Vedmid, N., Melnychenko, S., & Stopchenko, Y. (2022). Digitalization: implementation in the tourism business of ukraine. Problems and Perspectives in Management, 20(4), 24-41. https://doi.org/10.21511/ppm.20(4).2022.03
Flórez, M., Linares, J., Zambrano, E., Neto, F., & Sousa, B. (2022). Proposal for a framework to develop sustainable tourism on the santurbán moor, colombia, as an alternative source of income between environmental sustainability and mining. Sustainability, 14(14), 8728. https://doi.org/10.3390/su14148728
Wang, S. (2022). Route planning of health care tourism based on computer deep learning. Wireless Communications and Mobile Computing, 2022, 1-11. https://doi.org/10.1155/2022/4500009
Law, R., Buhalis, D., & Çobanoğlu, C. (2014). Progress on information and communication technologies in hospitality and tourism. International Journal of Contemporary Hospitality Management, 26(5), 727-750. https://doi.org/10.1108/ijchm-08-2013-0367
Kim, M., Chung, N., Lee, C., & Preis, M. (2013). Motivations and use context in mobile tourism shopping: applying contingency and task-technology fit theories. International Journal of Tourism Research, 17(1), 13-24. https://doi.org/10.1002/jtr.1957
Sotiriadis, M. (2017). Sharing tourism experiences in social media. International Journal of Contemporary Hospitality Management, 29(1), 179-225. https://doi.org/10.1108/ijchm-05-2016-0300
Downloads
Published
How to Cite
Conference Proceedings Volume
Section
License
Copyright (c) 2023 International Scientific Conference on Economy, Management and Information Technologies
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
