Psychological motives and tourist expectations: the influence of personal values on destination choice

Marina Kostić

doi:10.71159/icemit2556K

Authors

Marina Kostić Toplica Academy of Applied Studies, Department of Medical Studies Prokuplje, Serbia

DOI:

https://doi.org/10.71159/icemit2556K

Keywords:

psychological motives, personal values, tourist expectations, tourism, destination choice

Abstract

Psychological motives and personal values represent key factors in the decision-making process of travel and destination choice, since travelers do not select destinations solely based on price, distance, or amenities, but also on those factors that provide them with meaning and direction. Understanding these processes is essential for comprehending tourists’ needs to affirm identity, authenticity, and personal goals through travel. This review paper aims to analyze the relationship between personal values and tourists’ psychological expectations, drawing on relevant empirical findings, their analysis, and interpretation. By examining the conceptualization of value dimensions and their influence on destination perception, the study explains the experience of authenticity and the evaluation of satisfaction after travel. It also considers the differences between hedonistic, collectivistic, altruistic, and status-oriented value systems, as well as their implications for market segmentation and the development of tourism offerings. The findings point to the necessity of integrating psychological insights into destination management and marketing strategies, with the goal of shaping sustainable and personalized tourist experiences.

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